What are the benefits of expanding internationally?
In the age of AI and globalization, exchanges are intensifying, human interactions are increasing, and competition is rising.
Companies that manage to expand internationally appropriately can draw multiple benefits.
1. Expanding across borders allows companies to access new markets, which leads to an increase in their turnover. In this way, they can get out of their state of national dependence and no longer be greatly influenced by a saturation of the internal market.
2. Expanding into new territories, where market conditions and seasonal and economic cycles are different, allows companies to regularize their annual revenue streams.
3. International expansion allows companies to establish new business networks and develop beneficial partnerships with local correspondents.
4. Collaboration with partners in other parts of the world improves competitiveness and innovation capabilities. It allows companies to benefit from mixing cultures, access other forms of technological evolution, learn new business practices and diversify their offerings.
5. The international expansion improves companies' brand image and reputation and allows them to access new partners.
However, many companies are reluctant to take the plunge in the face of risks related to language, cultural and normative barriers.
Quality legal support can avoid many problems.